
packaging design
lemon & lime juice
This project was a refresh of the existing Sicilia brand, reimagined as a hypothetical two-pack of lemon and lime juice in reusable glass bottles. My goal was to move away from the traditional grocery store look and attract a new audience by leaning into a more playful, artisanal aesthetic. While I kept the original logo, I introduced a vibrant new color palette and designed illustrated characters and custom lettering to give the packaging more personality and a sense of fun personality.
To add an extra layer of visual interest, I used Shapr3D to model custom 3D bottle caps that reflect the fruit inside, which I then hand-painted to bridge the digital and physical elements of the design. The result is a cohesive pairing that turns a standard kitchen staple into a collectible, reusable object that feels at home in a modern kitchen.







