HOT TOMATO

20TH ANNIVERSARY MERCH BOX

HOT

TOMATO

MERCH BOX

HOT TOMATO

20TH ANNIVERSARY

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Project Brief: Hot Tomato PR Box

Project Brief: Hot Tomato PR Box



This project celebrates Hot Tomato’s 20th birthday with a limited-edition merch unboxing experience designed for my boss, who would be opening it. The bundle includes a custom t-shirt with “20” on the front and a screen-printed portrait on the back—based on a painting of him that hangs in the restaurant. A pint glass features a grid of vinyl stickers highlighting Hot Tomato, the community, and our beer collab with Ramblebine. A shot glass reads “eating pizza, drinking beer, and riding bikes for 20 years,” putting a twist on our motto. The goal was to create a personal, fun, and meaningful package for my boss that captures the community Hot Tomato has built.



This project celebrates Hot Tomato’s 20th birthday with a limited-edition merch unboxing experience designed for my boss, who would be opening it. The bundle includes a custom t-shirt with “20” on the front and a screen-printed portrait on the back—based on a painting of him that hangs in the restaurant. A pint glass features a grid of vinyl stickers highlighting Hot Tomato, the community, and our beer collab with Ramblebine. A shot glass reads “eating pizza, drinking beer, and riding bikes for 20 years,” putting a twist on our motto. The goal was to create a personal, fun, and meaningful package for my boss that captures the community Hot Tomato has built.

MY PROCESS

HOT TOMATO MERCH BOX

MY PROCESS

MERCH BOX

MY PROCESS

HOT TOMATO MERCH BOX

Vinyl Process

Vinyl Process

Making stencils to spray paint the packaging.

Making stencils to spray paint the packaging.

Making vinyl stickers to go on pint glass.

Making vinyl stickers to go on pint glass.

Illustrations

Illustrations

The illustration style features simple icon like drawings and blocky highlights and shadows, creating a look that is cohesive with designs that Hot Tomato has done for their merchandise.

The illustration style features simple icon like drawings and blocky highlights and shadows, creating a look that is cohesive with designs that Hot Tomato has done for their merchandise.

Unboxing Experience

Unboxing Experience

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Megan Kreie Creates

Megan Kreie Creates

My boss unboxing his Hot Tomato 20th Birthday limited edition merchandise box! I'm glad that I was able to turn this project into something that made him feel appreciated for all that he does. He really makes the restaurant what it is!

My boss unboxing his Hot Tomato 20th Birthday limited edition merchandise box! I'm glad that I was able to turn this project into something that made him feel appreciated for all that he does. He really makes the restaurant what it is!

Project Brief: Hot Tomato PR Box