This project is a redesign of the Jiffy Blueberry Muffin Mix box. The goal was to modernize the packaging by introducing a vibrant aesthetic that appeals to a new generation of bakers. The redesign included a new logo, and to give the flavor its own identity, I illustrated a blueberry character and created a color palette that encompassed the flavor. Together, these elements transform the familiar pantry staple into a contemporary brand that stands out on the shelf.