New Jiffy logo designed by me.
Origional Jiffy logo.
Logo
The illustration style features a fun and expressive blueberry characters that adds a playful and approachable personality to the packaging.
MY PROCESS
BLUEBERRY MUFFIN MIX REBRAND
MY PROCESS
BLUEBERRY MUFFIN MIX
Illustrations
A combination of expressive serifs and clean sans-serifs was chosen to balance warmth and clarity, using Gelica for its playful personality, Abril Titling for elegance, and Helvetica for modern readability across the packaging.
Typefaces
Color Palette
A soft yet rich color palette was chosen for the rebrand, combining deep berry tones with warm pastels to evoke the sweetness of blueberries and the comfort of home baking.
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: #000000
CMYK: 9, 66, 6, 0
RGB: 221, 119, 166
HEX: #DD77A6
CMYK: 17, 33, 11, 0
RGB: 208, 174, 192
HEX: #D0AEC0
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
CMYK: 20, 18, 1, 0
RGB: 200, 200, 225
HEX: #C8C8E1
CMYK: 77, 60, 0, 0
RGB: 76, 107, 179
HEX: #4C6BB3
CMYK: 100, 90, 24, 11
RGB: 36, 57, 118
HEX: #243976
The new logo for Jiffy transforms the wordmark into a playful, custom muffin-shaped form that integrates the brand name into the baked good itself, reinforcing product identity and visual cohesion.
The packaging for Jiffy’s Blueberry Muffin Mix was reimagined to modernize its visual identity while honoring the brand’s nostalgic roots. The project included a refreshed logo, an updated color palette with vibrant blueberry tones, new typefaces for improved legibility and personality, and the addition of a playful blueberry character to enhance brand storytelling. A custom-themed barcode and refined layout were also developed to boost shelf impact and visual appeal.
Project Brief: Jiffy Blueberry Muffin Mix Rebrand
Project Brief: Jiffy Blueberry Muffin Mix Rebrand
more me
JIFFY
BLUEBERRY MUFFIN MIX REBRAND
JIFFY
BLUEBERRY MUFFIN MIX REBRAND
get in touch
Megan Kreie Creates
Illustrations
A combination of expressive serifs and clean sans-serifs was chosen to balance warmth and clarity, using Gelica for its playful personality, Abril Titling for elegance, and Helvetica for modern readability across the packaging.
Typefaces
A soft yet rich color palette was chosen for the rebrand, combining deep berry tones with warm pastels to evoke the sweetness of blueberries and the comfort of home baking.
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: #000000
CMYK: 9, 66, 6, 0
RGB: 221, 119, 166
HEX: #DD77A6
CMYK: 17, 33, 11, 0
RGB: 208, 174, 192
HEX: #D0AEC0
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
CMYK: 20, 18, 1, 0
RGB: 200, 200, 225
HEX: #C8C8E1
CMYK: 77, 60, 0, 0
RGB: 76, 107, 179
HEX: #4C6BB3
CMYK: 100, 90, 24, 11
RGB: 36, 57, 118
HEX: #243976
Color Palette
The new logo for Jiffy transforms the wordmark into a playful, custom muffin-shaped form that integrates the brand name into the baked good itself, reinforcing product identity and visual cohesion.
New Jiffy logo designed by me.
Origional Jiffy logo.
Logo
MY PROCESS
BLUEBERRY MUFFINS
The packaging for Jiffy’s Blueberry Muffin Mix was reimagined to modernize its visual identity while honoring the brand’s nostalgic roots. The project included a refreshed logo, an updated color palette with vibrant blueberry tones, new typefaces for improved legibility and personality, and the addition of a playful blueberry character to enhance brand storytelling. A custom-themed barcode and refined layout were also developed to boost shelf impact and visual appeal.
Project Brief:
Jiffy Blueberry Muffin Mix Rebrand
The illustration style features a fun and expressive blueberry characters that adds a playful and approachable personality to the packaging.
get in touch
more me
Megan Kreie Creates
JIFFY
BLUEBERRY MUFFIN MIX