This project is a playful reimagining of the classic Jiffy Blueberry Muffin Mix packaging. My goal was to modernize the brand’s nostalgic feel while introducing a vibrant, high-energy aesthetic that appeals to a new generation of bakers. I stepped away from the traditional, rigid layout to create a design that feels approachable, fun, and full of personality.

The redesign centers on a custom-lettered logo tucked inside a hand-drawn muffin shape, paired with a refreshed palette of bright, punchy colors. To give the flavor its own identity, I illustrated a unique blueberry character that serves as the face of the box. Together, these elements transform the familiar pantry staple into a contemporary brand that stands out on the shelf and brings a sense of play to the kitchen.