Color Palette
Color Palette
The header designs use a combination of three distinct typefaces to establish hierarchy and visual interest. Citrus Gothic Rough serves as the bold, textured main typeface, giving the titles a strong and organic feel. Flyswim is used for subheadings, adding a playful contrast, while Ayuthaya is chosen for the smaller body copy, offering clear readability in a compact form.
The header designs use a combination of three distinct typefaces to establish hierarchy and visual interest. Citrus Gothic Rough serves as the bold, textured main typeface, giving the titles a strong and organic feel. Flyswim is used for subheadings, adding a playful contrast, while Ayuthaya is chosen for the smaller body copy, offering clear readability in a compact form.
Typefaces
Typefaces
For the flower designs, photos of each bloom were thresholded in Photoshop to create bold, high-contrast graphics. A bright and contrasting two-color palette was then selected for each flower to reinforce the visual identity of its corresponding header.
For the flower designs, photos of each bloom were thresholded in Photoshop to create bold, high-contrast graphics. A bright and contrasting two-color palette was then selected for each flower to reinforce the visual identity of its corresponding header.
MY PROCESS
HOT TOMATO MERCH BOX
MY PROCESS
HOT TOMATO MERCH
MY PROCESS
HOT TOMATO MERCH BOX
Flower Designs
Flower Designs
This project was about creating a set of three pouch headers for clear bags that would be filled with plantable paper that grows wildflowers. Each header (a dahlia, coneflower, and marigold) features a different bright color palette set against a black background. The goal was to keep the design bold, simple, and easy to recognize while highlighting the type of flower in each pack.
This project was about creating a set of three pouch headers for clear bags that would be filled with plantable paper that grows wildflowers. Each header (a dahlia, coneflower, and marigold) features a different bright color palette set against a black background. The goal was to keep the design bold, simple, and easy to recognize while highlighting the type of flower in each pack.
Project Brief: Pouch Header
Project Brief: Pouch Header
Final Designs
Final Designs
Coneflower palette
Marigold palette
Dahlia palette
RGB: 32, 34, 20 HEX: #202214
RGB: 115, 78, 160 HEX: #734EA0
RGB: 237, 54, 104 HEX: #ED3668
RGB: 255, 205, 50 HEX: #FFCD32
RGB: 32, 34, 20 HEX: #202214
RGB: 137, 202, 136 HEX: #89CA88
RGB: 113, 145, 202 HEX: #7191CA
RGB: 231, 26, 89 HEX: #E71A59
RGB: 32, 34, 20 HEX: #202214
RGB: 241, 106, 58 HEX: #F16A3A
RGB: 216, 163, 201 HEX: #D8A3C9
RGB: 32, 134, 197 HEX: #2086C5
PLANT PAPER
PAPER WITH FLOWER SEEDS
PLANTS
PAPER WITH FLOWER SEEDS
PLANT PAPER
PAPER WITH FLOWER SEEDS
Megan Kreie Creates
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Megan Kreie Creates
Project Brief: Pouch Header