Crumb & Co. is a boutique cookie brand concept built around a playful and approachable identity. The foundation of the brand is a custom wordmark featuring personality-filled lettering integrated with illustrated cookie crumbs, moving away from a corporate look toward something that feels as warm as a fresh-baked cookie. I expanded this visual identity into a versatile packaging system, ranging from vibrant, individually wrapped single-serve cookies to a premium collectible tin. By establishing a cohesive color palette and consistent typography, I ensured that every element works together as a unified, recognizable system across the entire product line.