The illustration style features sketchy linework, crosshatching, and blocky highlights and shadows, creating a bold, textured look that emphasizes flavor intensity and gives the packaging an energetic, handcrafted feel.
Illustrations
Campain Slab and Futura were chosen to pair bold personality with modern clarity—Campain Slab bringing warmth and character, while Futura adds clean, geometric structure for a balanced and eye-catching typographic system.
Typefaces
Color Palette
New color palettes were developed for each bag to reflect the bold, spicy personality of the flavors—using vibrant, high-contrast hues that evoke heat, flavor, and visual energy while differentiating each variety within the series.
RGB: 30, 30, 30 HEX: #1E1E1E
RGB: 102, 0, 0 HEX: #660000
RGB: 239, 59, 57 HEX: #EF3B39
RGB: 41, 94, 46 HEX: #295E2E
RGB: 194, 218, 89 HEX: #C2DA59
RGB: 246, 242, 228 HEX: #F6F2E4
RGB: 30, 30, 30 HEX: #1E1E1E
RGB: 102, 0, 0 HEX: #660000
RGB: 241, 89, 34 HEX: #F15922
RGB: 241, 223, 23 HEX: #F1DF17
RGB: 99, 141, 201 HEX: #638DC9
RGB: 246, 242, 228 HEX: #F6F2E4
RGB: 30, 30, 30 HEX: #1E1E1E
RGB: 102, 0, 0 HEX: #660000
RGB: 183, 33, 100 HEX: #B72126
RGB: 153, 102, 255 HEX: #9966FF
RGB: 165, 206, 58 HEX: #A5CE3A
RGB: 246, 242, 228 HEX: #F6F2E4
Jalapeno Garlic Color Palette
Habanero Mango Color Palette
Chili Limon Color Palette
The original Chex Mix logo was retained for brand recognition, with color adaptations and a “hot & spicy” flavor series added to match each flavor’s unique palette and enhance overall packaging cohesion.
Logo
This is the origional Chex Mix snack mix bag. In the new packages, the goal was to switch up the hierarchy, give the bags a dynamic design, and create a series for the mix.
Original bag
MY PROCESS
HOT & SPICY SNACK MIX
MY PROCESS
HOT & SPICY SNACK MIX
A conceptual new line of Chex Mix flavors—Mango Habanero, Jalapeño Garlic, and Chili Limón—was created to introduce a Hot & Spicy series aimed at a younger, adventurous audience. Each flavor features bold, vibrant packaging with a fresh visual direction that departs from the classic Chex Mix look, designed to capture attention, evoke heat and excitement, and position the brand in a more dynamic, flavor-forward space.
Project Brief: Chex Mix Hot & Spicy Flavor Series
Project Brief: Chex Mix Hot & Spicy Flavor Series
Megan Kreie Creates
more me
get in touch
more me
get in touch
CHEX MIX
HOT & SPICY SNACK MIX
CHEX MIX
HOT & SPICY SNACK MIX
The illustration style features sketchy linework, crosshatching, and blocky highlights and shadows, creating a bold, textured look that emphasizes flavor intensity and gives the packaging an energetic, handcrafted feel.
Illustrations
Campain Slab and Futura were chosen to pair bold personality with modern clarity—Campain Slab bringing warmth and character, while Futura adds clean, geometric structure for a balanced and eye-catching typographic system.
Typefaces
Habanero Mango Color Palette
RGB: 30, 30, 30 HEX: #1E1E1E
RGB: 102, 0, 0 HEX: #660000
RGB: 241, 89, 34 HEX: #F15922
RGB: 241, 223, 23 HEX: #F1DF17
RGB: 99, 141, 201 HEX: #638DC9
RGB: 246, 242, 228 HEX: #F6F2E4
Jalapeno Garlic Color Palette
RGB: 30, 30, 30 HEX: #1E1E1E
RGB: 102, 0, 0 HEX: #660000
RGB: 239, 59, 57 HEX: #EF3B39
RGB: 41, 94, 46 HEX: #295E2E
RGB: 194, 218, 89 HEX: #C2DA59
RGB: 246, 242, 228 HEX: #F6F2E4
Chili Limon Color Palette
New color palettes were developed for each bag to reflect the bold, spicy personality of the flavors—using vibrant, high-contrast hues that evoke heat, flavor, and visual energy while differentiating each variety within the series.
RGB: 30, 30, 30 HEX: #1E1E1E
RGB: 102, 0, 0 HEX: #660000
RGB: 183, 33, 100 HEX: #B72126
RGB: 153, 102, 255 HEX: #9966FF
RGB: 165, 206, 58 HEX: #A5CE3A
RGB: 246, 242, 228 HEX: #F6F2E4
Color Palette
The original Chex Mix logo was retained for brand recognition, with color adaptations and a “hot & spicy” flavor series added to match each flavor’s unique palette and enhance overall packaging cohesion.
Logo
This is the origional Chex Mix snack mix bag. In the new packages, the goal was to switch up the hierarchy, give the bags a dynamic design, and create a series for the mix.
Original bag
MY PROCESS
CHEX MIX SNACKS
A conceptual new line of Chex Mix flavors—Mango Habanero, Jalapeño Garlic, and Chili Limón—was created to introduce a Hot & Spicy series aimed at a younger, adventurous audience. Each flavor features bold, vibrant packaging with a fresh visual direction that departs from the classic Chex Mix look, designed to capture attention, evoke heat and excitement, and position the brand in a more dynamic, flavor-forward space.
Project Brief:
Chex Mix Hot & Spicy Flavors
Megan Kreie Creates
more me
get in touch
CHEX
HOT & SPICY SNACKS