Arcana Lounge is a speakeasy-inspired brand concept developed with a modern, high-end aesthetic. The visual identity includes a custom wordmark and an icon that combines a martini glass with a skeleton key. The goal was to create a brand that feels both exclusive and timeless, leaning into a sophisticated atmosphere. A full branding guideline packet was then built. This included developing a primary logo and its variations, establishing clear space guidelines, a secondary typeface, and a cohesive color palette designed to evoke the intimate feeling of a hidden lounge.